Posts tagged #Gretchen

No, It's Not Just You--Social Media Industry Advice Really Is All Fluff By By MTO Agency CEO and Founder, Gretchen Fox

Social Professionals, we need to talk.

The social media industry on the whole is so littered with top-ten-ways-to-do-this and five-ways-to-do-that tactical listicles that it’s misleading people about the true value and complexity of social. This is a substantial issue and one propagated by too many so-called “influencers”.

If you are a social media professional, you know exactly what I am talking about.

Many of the “thought-leaders” in our industry have achieved their position by flooding the internet with fluff content — an ongoing barrage of tips, tools and best practices — none of which address the actual issues and challenges facing social professionals.

Read more …
Posted on June 15, 2015 by Gretchen Fox and filed under Gretchen, Gretchen Fox and tagged Gretchen Gretchen Fox Made to Order mtoagency.

Emerging Media: Marketers, It's Time To Move

Executives who have been smart, willing and nimble for the last five years, this post is for you.

Let’s assume you are already building a social business, are a content marketing machine, have monetized your digital assets, have an engaged fan base, and are leveraging the 34 gigabytes of data each consumer is generating daily across your entire organization. Now what?

http://www.forbes.com/sites/onmarketing/2013/07/02/emerging-media-marketers-its-time-to-move

 

Posted on July 9, 2013 by Gretchen Fox and filed under Gretchen, grtchnfx, Social Business, Social Marketing and tagged Gretchen grtchnfx Forbes Emerging Media Social Business social marketing.

#BAMF Award 3 -- Peter Biddle

PeterBiddle_grtchnfx.jpg

Peter Biddle is nothing short of brilliant -- with roots tied to the beginnings of American Independence, Peter carries the torch of independent and future-thinking to his work in technology. Currently, Peter is General Manager, Cloud Services Platform at Intel Corporation and describes himself as a guy who enjoys “building kick-ass products and platforms with wicked smart people.”

Our BAMF Q&A with Peter:

gfx - Facebook or Instagram?                                                                                             

PB - Both! although I use Flickr for pics as well.

gfx - Twitter or Text?                                                                                                            


PB - Twitter for people, txt for persons.

gfx - Your favorite person to follow online?
                                                                       

PB - I don't have just one favorite. But I want to shout out to @PokitDok - I've known Lisa & Ted since forever & they are doing really cool stuff in personal health.

gfx - Biggest risk you have ever taken?                                                                            

PB - Oh god, only one? When it was under construction I climbed the iron work for the Seattle convention center, at night & in the rain, suspended above the I5 freeway. Stupid risky.

gfx - Most exciting thing you are working on?
                                                                  

PB - I can't tell you that yet. But it's awesome. My people are kick ass.


gfx - Next event you are attending?
                                                                                 

PB - I do 10-12 events a year but we are in a bit of a lull right now. IDF in September might actually be my next one.

gfx - Best burger joint? 
                                                                                                     

PB - Zippys Burgers in White Center, WA - number 11, tots, vanilla malted shake.

gfx - Truth or Dare? 
                                                                                                            

PB - truth, unless I'm trying to game out a specific dare, in which case dare.

gfx - What is the strangest thing you own? 
                                                                      

PB - I own a potato picker's harness. No matter how shitty my day is going,
whomever wore that professionally probably had shittier days than mine.

gfx - What do you think Smurf meat tastes like?                                                               

PB - Back in high school Smurfette used to say to me "once you've tried blue,
you'll never be through!". I obviously can't comment directly but I also
 won't call her a liar.

 

Posted on June 28, 2013 by Gretchen Fox and filed under grtchnfx and tagged BAMF Award grtchnfx Gretchen Fox Gretchen.