If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this post.
The first thing you must realize is the notion that social doesn’t drive serious business impact and, let’s be clear, revenue-specific impact, is perpetuated by an industry rife with self-described gurus and smoke-and-mirror imposters who’ve never had to demonstrate ROI.
Stop listening to anyone who tells you that social media can’t generate revenue. What those people are really telling you is that they simply don’t know how.
It’s not rocket science. It’s social science — and there is an absolute, surefire, step-by-step path to success.
While most companies still haven’t figured it out yet, if you take just a quick look around, you’ll notice almost every big brand is investing heavily in social, with teams of 30-40 full-time employees, multiple agencies, millions in social ads, and technology dedicated to social. Why? Because they already know it’s a goldmine.
If you’re not using social media to drive revenue, not only are you missing out on money, you’re risking the entire future of your business. Before you know what’s happened, your competition can swoop in and, in a very short time, take what you’ve spent years building. Just ask the entire taxicab industry.
Read more on Forbes: http://www.forbes.com/sites/gretchenfox/2016/04/20/busting-the-myth-on-social-media-roi/#4d4656ec60a3