Busting The Myth On Social Media ROI

If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this post.

The first thing you must realize is the notion that social doesn’t drive serious business impact and, let’s be clear, revenue-specific impact, is perpetuated by an industry rife with self-described gurus and smoke-and-mirror imposters who’ve never had to demonstrate ROI.

Stop listening to anyone who tells you that social media can’t generate revenue. What those people are really telling you is that they simply don’t know how.

It’s not rocket science. It’s social science — and there is an absolute, surefire, step-by-step path to success.

While most companies still haven’t figured it out yet, if you take just a quick look around, you’ll notice almost every big brand is investing heavily in social, with teams of 30-40 full-time employees, multiple agencies, millions in social ads, and technology dedicated to social. Why? Because they already know it’s a goldmine.

If you’re not using social media to drive revenue, not only are you missing out on money, you’re risking the entire future of your business. Before you know what’s happened, your competition can swoop in and, in a very short time, take what you’ve spent years building. Just ask the entire taxicab industry.

Read more on Forbes: http://www.forbes.com/sites/gretchenfox/2016/04/20/busting-the-myth-on-social-media-roi/#4d4656ec60a3

Posted on April 20, 2016 and filed under Gretchen Fox.

Top 5 Mistakes With Onboarding And Managing Junior Social Media Employees

With the enormous demand for social media and content creation, marketing executives and business owners alike are bringing on more and more junior staff — and rightly so. Young and hungry team members are great for organizations. And since they are now digital natives, these young workers have a real, intuitive handle on social communications and can easily find their way around new technology in short order.

At our agency, we love and rely heavily on young social pros. We not only work with and train them but we mentor them, as well. We are always very excited to have their perspective, their insights, their take on youth culture and their boundless ideas. These are all extremely important contributions that should not be discounted; however, at the same time, there are some real risks that must be considered. Unfortunately, we are seeing a trend of businesses making very risky decisions with their new, very young teams — and unnecessarily so.

There are some easy ways to take advantage of junior employees while protecting your business, I put together our top five insights for you here: http://www.forbes.com/sites/gretchenfox/2016/03/09/jr-social-media-employees/#6df483805d75

Face Stats: You Are Missing The Entire World Of Social Media

As my business partner, Kyra Reed and I work to crack the code to social media and help set much-needed industry standards, we continue to peel back the onion and reveal critical points where companies are failing — and failing hard.

And to really get this, you’re going to have to wipe clean your current understanding of social media and open your mind to see things differently. I mean, you can hold onto your preconceived notions but if you ever want your business to realize the full power of social, you know, the potential I keep talking about

Something much more powerful. Something like a giant current of electricity connecting every man, woman and child across the globe. A power so strong and capable, that it can move entirecountries of people to protest in the streets and spark viral videos to spread across the globelike a wildfire on a dry night.

Yes, that kind of power. But to really harness the full power, you’re going to have to do something uncomfortable. You are going to have to admit to yourself that you might not be doing it right.

Read more on Forbes: http://www.forbes.com/sites/gretchenfox/2015/10/22/face-stats-you-are-missing-the-entire-world-of-social-media