Why Your Social Isn't Driving Business (And How To Fix It)

5 Steps to Social Success

5 Steps to Social Success

Every CEO, marketing executive and entrepreneur that comes to my agency wants to see that magic hockey stick skyrocketing up and to the right on a sales graph. Everyone likes to casually reference the seemingly-overnight successes of products like Oculus Rift or “that time” when Oreo’s dominated the Super Bowl on Twitter. We get it, we love shiny objects, too.

And yes, with social, campaigns can become viral, and yes — brilliant, amazing moments are possible. But take just a minute to envision something more. Something much bigger. Something much more powerful. Something like a giant current of electricity connecting every man, woman and child across the globe. A power so strong and capable, that it can move entire countries of people to protest in the streets and spark viral videos to spread across the globe like a wildfire on a dry night.

Now imagine for a moment... (Read the rest of this article on Forbes here)

Posted on August 14, 2014 .

The Re-Emergence of the Private Social Network

Amid a big year of data security concerns and intellectual property issues with 3rd party social networks, it’s no wonder Stanford University’s registrar Tom Black has turned to private when it comes to building social networking features like group chat for students.

“We have a legal responsibility to protect student’s data and we take that very seriously. We needed a way to allow our more than sixteen thousand students, thousands of faculty and staff, plus Alumni, to connect with each other in robust ways, safely,” says Black..

(Read the full post on Forbes here)

 

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Posted on April 9, 2014 .

Marketers, Think You've Mastered Social? Think Again

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With key players in the industry talking about the death of “social business,” due to a lack of buy-in from the C-Suite, I keep thinking, what? We are still at the very tip of the iceberg. And while Chris Heuer makes very good, well-thought out arguments as to why the buy-in isn’t happening, the reality is that anyone who isn’t buying-in and thinks his or her company has social already sorted out isn’t seeing the full potential. Let me point out just a handful of ways that we’re not anywhere close to “there” yet – and I mean, not even the power players.

(Read the full post on Forbes here)

Posted on November 21, 2013 .