No, It's Not Just You--Social Media Industry Advice Really Is All Fluff By By MTO Agency CEO and Founder, Gretchen Fox

Social Professionals, we need to talk.

The social media industry on the whole is so littered with top-ten-ways-to-do-this and five-ways-to-do-that tactical listicles that it’s misleading people about the true value and complexity of social. This is a substantial issue and one propagated by too many so-called “influencers”.

If you are a social media professional, you know exactly what I am talking about.

Many of the “thought-leaders” in our industry have achieved their position by flooding the internet with fluff content — an ongoing barrage of tips, tools and best practices — none of which address the actual issues and challenges facing social professionals.

Read more: 

By Gretchen Fox, Co-founder at [made to order]

Posted on June 15, 2015 and filed under Gretchen, Gretchen Fox.