Social Professionals, we need to talk.
The social media industry on the whole is so littered with top-ten-ways-to-do-this and five-ways-to-do-that tactical listicles that it’s misleading people about the true value and complexity of social. This is a substantial issue and one propagated by too many so-called “influencers”.
If you are a social media professional, you know exactly what I am talking about.
Many of the “thought-leaders” in our industry have achieved their position by flooding the internet with fluff content — an ongoing barrage of tips, tools and best practices — none of which address the actual issues and challenges facing social professionals.