The Social CEO: What You Need To Know

Sir Richard Branson named Top Social CEO in compilation done by Hootsuite and Xinfu (Photo by Alex Wong/Getty Images)

Let me start off by saying -- this isn't about tweeting. This is about the critical Social Paradigm Shift CEOs and the other C-suite need to make -- and fast.

Almost a decade ago, I created a ‘How to Tweet’ graphic for distribution to CEOs and other senior executives at the Aspen Ideas Conference. Back then, it was just about tweeting, about exploring, about connecting with peers ... Ten long years later and social media has gone from a bleeding-edge, cool-to-use playground for the tech set to a complete and total Social Paradigm Shift affecting nearly every human -- and organization -- worldwide.

This shift has built juggernaut businesses from scratch (Buzzfeed, DogVacay, Dollar Shave Club, just to name a few) and destroyed businesses in the same very short time period. And let us be clear -- we are only at the very beginning of this cultural revolution. The inherently-social, inter-connected global world of digital is the new world and it’s mission critical that your leadership catches hold and doesn’t let go -- ever again.

When it comes to CEOs in particular, an astounding 61% of Fortune 500 CEOs are still not active, according to CEO.com. And after consulting and training CEOs and CMOs for a decade, one of my biggest concerns is that too many still think this is just about tweeting or participating on LinkedIn. That is wrong and let me be clear -- putting-your-business-in-danger wrong.

So, how does a CEO become a Social CEO? Here are the 5 Steps you must take: Read the article on Forbes here.

And after that, if you're READY, join us in our latest course: The Social CEO startingSeptember 5th. Learn more here: http://bit.ly/The-Social-CEO-Course
 

Top 5 Mistakes With Onboarding And Managing Junior Social Media Employees With MTO Agency CEO and Founder, Gretchen Fox

With the enormous demand for social media and content creation, marketing executives and business owners alike are bringing on more and more junior staff — and rightly so. Young and hungry team members are great for organizations. And since they are now digital natives, these young workers have a real, intuitive handle on social communications and can easily find their way around new technology in short order.

At our agency, we love and rely heavily on young social pros. We not only work with and train them but we mentor them, as well. We are always very excited to have their perspective, their insights, their take on youth culture and their boundless ideas. These are all extremely important contributions that should not be discounted; however, at the same time, there are some real risks that must be considered. Unfortunately, we are seeing a trend of businesses making very risky decisions with their new, very young teams — and unnecessarily so.

There are some easy ways to take advantage of junior employees while protecting your business, I put together our top five insights for you here: http://www.forbes.com/sites/gretchenfox/2016/03/09/jr-social-media-employees/#6df483805d75