Every CEO, marketer and entrepreneur wants their business to “stand out,” to rise up out of the noise of the competition and grab the hearts and minds of consumers and clients. They want raving fans lining up for their products and services. They want repeat business and loyalty. Who wouldn’t?
When you have raving fans, you get the two most coveted things in 21st century marketing — word of mouth and “social proof,” in the form of positive reviews and spontaneous, unequivocal social promotion. As someone who runs a social media agency, I have seen companies attempt every trick in the book to try to achieve this result. But you know what I rarely see? A company, CEO or CMO that actually achieves the desired effect.
Do you know why?
