Posts tagged #mtoagency

Face Stats: You Are Missing The Entire World Of Social Media, MTO Agency CEO and Founder, Gretchen Fox

As my business partner, Kyra Reed and I work to crack the code to social media and help set much-needed industry standards, we continue to peel back the onion and reveal critical points where companies are failing — and failing hard.

And to really get this, you’re going to have to wipe clean your current understanding of social media and open your mind to see things differently. I mean, you can hold onto your preconceived notions but if you ever want your business to realize the full power of social, you know, the potential I keep talking about

Something much more powerful. Something like a giant current of electricity connecting every man, woman and child across the globe. A power so strong and capable, that it can move entirecountries of people to protest in the streets and spark viral videos to spread across the globelike a wildfire on a dry night.

Yes, that kind of power. But to really harness the full power, you’re going to have to do something uncomfortable. You are going to have to admit to yourself that you might not be doing it right.

Read more on Forbes: http://www.forbes.com/sites/gretchenfox/2015/10/22/face-stats-you-are-missing-the-entire-world-of-social-media

The Social System Talk with MTO Agency CEO & Founder Gretchen Fox at SoGal Startup Bootcamp

I'm going to be giving a *riveting* talk on the Social System, the 5-step process for social media success at SoGal's Start-up Bootcamp on Sunday.

The agenda is great and I have a 20% discount for any of my women entrepreneur friends in the LA area this weekend (and a few free passes, as well). Ping me, if interested.

20% off w/code SG http://sogal.eventbrite.com

No, It's Not Just You--Social Media Industry Advice Really Is All Fluff By By MTO Agency CEO and Founder, Gretchen Fox

Social Professionals, we need to talk.

The social media industry on the whole is so littered with top-ten-ways-to-do-this and five-ways-to-do-that tactical listicles that it’s misleading people about the true value and complexity of social. This is a substantial issue and one propagated by too many so-called “influencers”.

If you are a social media professional, you know exactly what I am talking about.

Many of the “thought-leaders” in our industry have achieved their position by flooding the internet with fluff content — an ongoing barrage of tips, tools and best practices — none of which address the actual issues and challenges facing social professionals.

Posted on June 15, 2015 and filed under Gretchen, Gretchen Fox.