With the enormous demand for social media and content creation, marketing executives and business owners alike are bringing on more and more junior staff — and rightly so. Young and hungry team members are great for organizations. And since they are now digital natives, these young workers have a real, intuitive handle on social communications and can easily find their way around new technology in short order.
At our agency, we love and rely heavily on young social pros. We not only work with and train them but we mentor them, as well. We are always very excited to have their perspective, their insights, their take on youth culture and their boundless ideas. These are all extremely important contributions that should not be discounted; however, at the same time, there are some real risks that must be considered. Unfortunately, we are seeing a trend of businesses making very risky decisions with their new, very young teams — and unnecessarily so.
There are some easy ways to take advantage of junior employees while protecting your business, I put together our top five insights for you here: http://www.forbes.com/sites/gretchenfox/2016/03/09/jr-social-media-employees/#6df483805d75